On Friday, May 16, ERGO Insurance (Thailand) launched its latest commercial campaign through digital billboards across Bangkok — including high-rise buildings and MRT stations — as well as via television broadcasts and various online platforms.
The ad presents a narrative inspired by Thai beliefs in spiritual protection, such as guardian spirits of vehicles (Mae Yanang), personal guardian angels, and household deities. 

But true peace of mind comes from being protected by a financially strong and reliable insurance brand.
ERGO Insurance delivers this message through “Pi Go,” a warm and dependable character who joins forces with sacred protectors to ensure the safety of their beloved “little ones” — covering homes, people, and vehicles. Pi Go represents ERGO’s readiness to provide comprehensive protection that fits every Thai lifestyle.