#WalkingChallenge: steps become trees
Anyone who wanted to take part in the #WalkingChallenge just needed to register and complete as many walks as possible in the period from August 15 to September 25, 2022. In addition to individuals, groups of up to 50 people could also register. DKV launched the campaign together with the start-up #walk15, which was also responsible for developing the app that everyone could use to track their personal success and progress.
Anyone who wanted to take part in the #WalkingChallenge just needed to register and complete as many walks as possible in the period from August 15 to September 25, 2022. In addition to individuals, groups of up to 50 people could also register. DKV launched the campaign together with the start-up #walk15, which was also responsible for developing the app that everyone could use to track their personal success and progress.
The impressive result has been on display in Oberwambach since November 25. On a plot of land in the Rhineland-Palatinate community, “Earthbanc” cooperation partner of #walk15, has meanwhile planted the trees and will continue to take care of them in the future.
Text: Martin Sulkowsky